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You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.

Imagine: You have $100 to spend on social media
Here’re the three possible ways to spend your $100:
Plan A: The all-in-one social media budget
Plan B: Invest in education
Plan C: Advertising-focused
Let’s dive in!

Plan A: The all-in-one social media budget
One of the first qualifications of spending $100 on social media is that the way you spend is likely to be quite unique: Everyone has their own specific niche and audience to serve, and most social media profiles are at varying degrees of completeness.
With this in mind, I’ve aimed to share some thoughts here that might fit the majority of profiles. Feel free to adjust as needed for your particular situation.
Graphics/photos/videos – $40
With visual design carrying such a large emphasis on social media, it feels great to put your best foot forward on the visuals front.
This can mean:
Cover photos for each of your social profilesA professional profile picture, either a headshot (if you’re a person) or a logo (if you’re a company)Icons and stock photos to use in the images you create for your social media contentVideos for your social media content
We’ve written some fun tutorials on what to do with certain resources — how to turn photos and graphics into ideal social media images. It’s possible that you’ll be able to create these images for free with the great, free tools out there. Two of our favorites are Unsplash for free high-resolution photos and Canva for quick graphic design. get cash now

Plan B: Invest in education
The inspiration for the $100 question came from a post on Inbound.org, asking what you’d do with $1,000 to start an online marketing strategy. (Tons of great answers there, too, if you’re curious!)
One of the takeaways I learned there is that it can sometimes be best to invest your money on educating yourself.
Here’re some options for how to spend $100 on social media education.
Great books – $80
We’re incredibly grateful for the chance to learn from so many good books. I read a cool quote from author Ryan Holiday:
I promised myself a long time ago that if I saw a book that interested me I’d never let time or money or anything else prevent me from having it.
It’s great advice, and we’ve taken it a bit to heart here with these book recommendations.
Tribes by Seth Godin ($12)Influence: The Psychology of Persuasion by Robert Cialdini ($10)Contagious: Why Things Catch On by Jonah Berger ($12)How to Win Friends and Influence People by Dale Carnegie ($12) – A Buffer favorite!Jab, Jab, Jab, Right Hook by Gary Vaynerchuk ($16)Inbound Marketing by Brian Halligan and Dharmesh Shah ($10) get cash now

Plan C: Advertising-focused
Let’s say you have a good grip on your social media marketing workflows. You’re in a groove with your scheduling, content, follow-up, and reporting. Maybe you’d just like to grow with a little paid promotion.
Here are some options for spending the $100 toward advertising particularly.
Facebook ads – $40
With Facebook, you have many different ways of approaching an ad campaign, and all these ways can typically fall within these four categories of benefits:
Reach: Expand your reach to new potential customers who can interact with your content.Interaction: Having your ad right on the News Feed allows users to interact with it like they do any other piece of social content.Followers: Brands also report a notable increase in followers through social advertising since brand visibility increases significantly.Traffic and leads: You can use ads to drive traffic to your landing pages or blog or to generate leads directly.
(The same goes for Twitter, Instagram, and LinkedIn ads, too. And since the creation of Instagram ads and Facebook ads are very similar — through the Facebook Ads Manager, you can spend this amount on Instagram ads instead if you think your audience are on Instagram more than they are on Facebook.)
For small budgets, you’re likely to get the most bang for your buck with boosting reach.

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