Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.
Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy.
So how do you run a successful social media campaign?
Through case studies of successful social media campaigns by companies like Airbnb, Coca-Cola, and Starbucks, you’ll learn actionable tips on increasing the reach and engagement of your next campaign.
13 Proven Tips on Running Successful Social Media Campaigns
Here’s a quick overview of all the 13 social media campaign tips.
Use existing platforms in a unique way
Experiment with new, emerging platforms
Get your audience involved
Tap into trending topics creatively
Let your audience be part of the experience live
Be creative with constraints
Encourage your audience to create and shareFocus on one platform
Keep things simple
Time it right
Use the latest features or technologies to create better content
Promote with social ads
Partner with other businesses