Create a strong personal brand across all your social platforms with this no-nonsense guide.
When people visit your social profile, are they impressed? Does your social media presence look like one cohesive, professional brand?
If you cannot confidently shout “yes” to both of the previous questions, we’re going to fix that. Your Personal ” Money Machine ”
Having a solid, attractive and professional social media presence can open up countless opportunities. Business, partnerships, employment opportunities and much more.
Heck, I’ve gotten six different job offers over the last two years just because of my social media presence. And I haven’t even been looking for a job since 2012.
It all starts with having a solid personal brand.
The goal here is to make sure your personal brand, across all your social media accounts, is one you can be proud of and will give people the best possible impression.
Ultimately you want to have the same name across all of your social channels.
Sometimes this is not possible, and that’s not the end of the world. But if you can make this happen, it is the best route because it makes it super easy for people to find you.
If you’ve already started a social media profile with a pseudonym, consider starting a new account if you cannot change it. Trust me; it will be worth it in the end.
You only have a small amount of space in which to give people a few key things:
What you do, or what you care about
What your personality is like
How they would benefit from following you
This is not an easy task when you have limited space in which to do it. You will want to make the most of it by keeping it simple and effective.
Just be sure you give those three items above covered in the allotted space you have. If someone is taking the time to read your bio, make sure they’re not left scratching their head afterward.
Answer the following questions in the form of bullet points:
1. What do you do for a living?
2. What are you passionate about?
3. What value do you give to people?
You won’t believe how many times I visit someone’s social media profile and one of the following things is happening:
They haven’t listed a URL
They’re linking to another social network profile
They’ve linked a Bitly or other short URL that could be linking to anywhere
Let’s break down why each one of these is a big no-no.
Not Listing a URL
Just do it. If the social network doesn’t provide you with a place to add a URL, add it right into your bio.
Linking to Another Social Network Profile
If you don’t have a website (did I mention that’s the biggest social media mistake?) and all you have is a primary social network that you want people to connect with you on… well, fine.
I guess that’s all you can do.
But get a freaking website.
If you do have a website and you’re still linking to another social network profile, stop it.
When someone discovers you on a social platform, it’s highly likely that it’s their platform of choice. Don’t give them the impression you’re not as invested in their platform of choice by promoting another.
Using a Bitly Link (or other short URL)
Don’t get me wrong, I love me some short URLs.
However, if you’re using a generic URL shortener for your primary URL for people to see when they first meet you, they’re not going to click it.
It’s too easy for spammers, hackers, and untrustworthy people to shorten a URL through a generic shortener like Bitly or Goo.gl. Too many unsuspecting people have clicked through to somewhere they never wanted to go on these types of links and been burned by it to make it your first impression point.
Just use the full URL you want them to visit. Period.
Your profile picture is a crucial part of building trust. So take some time and get a good shot of yourself to use for your profile picture.
It doesn’t need to be a professionally done photograph—you don’t need to book a time to do glamor shots with the local Senior Class Photographer.
Just make sure it passes the following profile picture checklist:
Make sure we can see your eyes
Be sure that you’re smiling (or at least not glaring at me like someone peed in your Cheerios)
Frame your face so it’s not cut off
Make sure it’s bright enough to differentiate between you and the background
That’s it. That’s all you need for a solid social media profile picture.
Profile Picture Size
To have a good quality profile picture across all your social media profiles, it needs to be a minimum of 500×500.
Now, none of the social networks will display it that big, but you can upload it at that size, and they’ll worry about resizing it.
You don’t have to memorize the exact profile picture size of every different social network. One good 500×500 that you use across all your social platforms is all you need.
Branding is not just about looks.
Branding yourself on social media also relates to the type of content you’re sharing.
When someone discovers your profile and begins scrolling through your social posts, are they seeing content that falls in line with the rest of your profile?
Or in other words, if you say in your bio that you’re a pet lover, are there posts in your stream that prove it?
When you went through and found your keywords for your profile, you should also be using this as a guide to the types of things you’re sharing on your social channels.
Sharing things on social media that are consistent with what you want your brand to be known for is the most crucial part, and one people often miss.
Be strategic in what you share so as to be consistent with the brand you’re creating.
Way to Go!
As long as you are consistent with all the above, you will develop a brand worth following on social media. You will solidify your reputation and people will know, like, and trust you as the authority in your fields.
Time is your friend, but only if you are consistent. Building a solid, trustworthy personal brand doesn’t happen overnight, but it does pay off in many ways.
Are you building a strong brand on Social Media? What network is your focus? Let me know in the comments below.