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Incorrect advertising is the utilization of misleading, bogus, or unproven information to market products to consumers or advertising that will not disclose its source. One form of wrong advertising is to declare that something has a health profit or contains natural vitamins or minerals which it in fact will not. Many government authorities use regulations to regulate incorrect advertising. A wrong advert can further be labeled as deceptive if the marketer deliberately misleads the buyer, instead of making a genuine mistake.

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