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Bogus advertising is the utilization of misleading, wrong, or unproven information to market products to consumers or advertising that will not disclose its source. One form of bogus advertising is to declare that something has a health gain or contains natural vitamins or minerals it in fact will not. Many government authorities use regulations to regulate phony advertising. A phony advertising campaign can further be categorised as deceptive if the marketer deliberately misleads the buyer, instead of making a genuine mistake.

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