American Motors Company (AMC) was an American car company produced by the 1954 merger of Nash-Kelvinator Company and Hudson Electric motor Car Company. At that time, it was the most significant commercial merger in U.S. background.
AMC continued to contend with the united states Big 3, Ford, GM and Chrysler – using its small cars like the Rambler North american, Hornet, Gremlin and Pacer; muscle autos like the Marlin, AMX and Javelin, and early on 4-wheel-drive variations of the Eagle, America’s first true crossover.
The business was known as “small businesses deft enough to exploit special market sections kept untended by the giants,” and was well known for the look work of main stylist, Dick Teague, who “was required to put up with a much tighter budget than his counterparts at Detroit’s Big Three” but “had a knack to make the almost all of his employer’s investment.”
After cycles of intermittent but unsustained success, Renault obtained a major involvement in AMC in 1979 — and the business was eventually attained by Chrysler. At its 1987 demise, THE BRAND NEW York Times said AMC was “never a firm with the energy or the price structure to contend confidently at home or overseas.”
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