Whisper is a proprietary iOS and Android mobile app available without charge. It is a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper’s handling of user data. The postings, called “whispers”, consist of text superimposed over an image, and the background imagery is either automatically retrieved from Whisper’s own search engine or uploaded by the user. The app, launched in March 2012, is the main product of the media company WhisperText LLC, which was co-founded by CEO Michael Heyward, the son of the entertainment executive Andy Heyward, and Brad Brooks, who is the CEO of mobile messaging service TigerText. Since 2015, the service has sought to become more of a brand advertising platform, with promotional partnerships with Netflix, NBCUniversal, Disney, HBO, and MTV. According to TechCrunch, as of March 2017, Whisper has a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries.
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