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How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app.

Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content.
There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with.
In this post, you’ll learn all the ways you can use Instagram’s Search and Explore to help your business success on Instagram.

How Instagram Search and Explore works
Let’s first understand what you can search and explore on Instagram. Tap the magnifying glass icon to go to the Search and Explore tab.

Simply tap on the search bar to start searching. You can search for the following:
Top (i.e. all of the below)People (i.e. Other users on Instagram)Tags (i.e. Hashtags)Places (i.e. Location tags)
You can search using the Instagram website, too. The only difference is that you can’t search for keywords by categories (e.g. people or tags) on the website. A workaround is to add “@” or “#” before your keywords when you are searching for people or hashtags respectively.

When you tap on a username in the search results, you’ll be brought to the user’s profile.
When you tap on a hashtag or a location tag, you’ll see photos with the hashtag or location tag. There’ll be nine top posts followed by all the photos starting from the most recent photo.

How to get featured on Instagram’s Search and Explore
Being featured in the search results or in the Explore section of your target audience can help to expose your brand to people outside of your follower base. You could also get more engagement on your posts and gain more followers.
To get featured on Instagram’s Search and Explore, try these four ideas:
1. Add a location tag and (nine) hashtags
For your posts and stories to appear in a search result, you’ll need to add a location tag or hashtags to your post.
To add a location tag to a post, tap on any of the suggested locations while you are composing the post. If the location you want to tag isn’t suggested, tap on “Add Location” to search for your preferred location. If you can’t find your location, you can create one.

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