Ready to grow your leads and sales via your online marketing?
The opportunity for every company to review, evaluate, and plan needed innovations for the year ahead. This is even more critical to do with a company’s online presence and technologies because the web changes and advances so quickly. need cash fast
Central to a company’s online presence is their website.
responsiveWebsite’s today need to take a few keys into consideration. First, have you evaluated a mobile user experience to your site? Depending upon your industry, mobile traffic to your site can account for 25-55% or higher of all traffic! With the massive ongoing growth of mobile Internet users, businesses need to either have a mobile site solution or a responsive website. A mobile site is a alternative, unique website that is displayed to the user when it is detected they are using a mobile device. Often this is at a sub-domain such as m.yourdomain.com. The other option is a “responsive site” where the behind-the-scenes programming adapts the site display according to the browser of the visitor. So if the visitor is determined to be on a mobile, they see a mobile friendly view of the site, if on a tablet, a site maximized for the tablet screen, and the same for a full site. need cash fast
The key is offering the visitor the best possible experience however it is they come to the site. If a user arrives to your site and is not easily able to read content or navigate, studies show they leave abruptly, and in business this means a lost opportunity. Maximize the opportunities by implementing a site strategy that works well for different devices. It’s simply good business, both for marketing and sales.
Related to the web presence offered to visitors, is the actual content offered to those coming to your site. As I have outlined in past articles on content marketing, a content strategy needs to encompass three primary types of content.
1. Top of Funnel Content – Engaging & Attracting
2. Mid-Funnel Content – Content offering resources for Lead Capture
3. Closure Content – Specific offers and Sales opportunities
Content for the top of the funnel is first. This needs to be broad, searchable, and relevant content. This is “planting seed and watering” or put another way it is “chumming the waters” to attract your desired audience. need cash fast
It is content that is helpful and serves to expand and grow your audience. Think of it as the “chumming the waters” prior to fishing for sharks. It draws in a crowd and gets them excited about your site, prior to the actual fishing with baited hooks.
This post is an example of “Attraction Content”. I’m simply offering you guidance and help that can help you begin to think through your digital marketing efforts and needs. need cash fast
Attraction also applies to Social Media posts. Your social brand posts cannot be solely focused on your company, they need to be social and engage the user. People are on social media to connect and be entertained, and a business must intersect with this!