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The growth-share matrix (aka the merchandise profile matrix, Boston Field, BCG-matrix, Boston matrix, Boston Consulting Group research, profile diagram) is a chart that was made by Bruce D. Henderson for the Boston Consulting Group in 1970 to help businesses to investigate their sections, that is, their products. This helps the business allocate resources and is employed as an analytical tool in brand marketing, product management, tactical management, and stock portfolio analysis. Some research of market performance by organizations using its concepts has called its effectiveness into question.

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