Messaging apps (a.k.a. “Social messaging” or “chat applications”) are apps and platforms that enable messaging, many of which started around social networking platforms, but many of which have now developed into broad platforms enabling status updates, chatbots, payments and conversational commerce (e-commerce via chat).
Some examples of popular messaging apps include WhatsApp, China’s WeChat and QQ Messenger, Viber, Line, Snapchat, Korea’s KakaoTalk, Telegram, Google Hangouts, Blackberry Messenger, and Vietnam’s Zalo. Slack focuses on messaging and file sharing for work teams. Some social networking services offer messaging services as a component of their overall platform, such as Facebook’s Facebook Messenger, along with Instagram and Twitter’s direct messaging functions.
Messaging apps are the most widely used smartphone apps with in 2018 over 1.3 billion monthly users of WhatsApp and Facebook Messenger, 980 million monthly active users of WeChat and 843 million monthly active users of QQ Mobile.
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