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Tinder is a location-based social search mobile app that allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties swiped to the right (a match). The app can often be used as a hookup app,, although searching for the hashtag “#tindersuccessstory” reveals many weddings and engagements can come from using the app as well. Information available to the users is based on pictures from Facebook, a short bio that users write themselves, along with linking Instagram and Spotify account.
Originally incubated inside Hatch Labs, the app was launched in 2012. By 2014, it was registering about one billion “swipes” per day. Tinder is among the first “swiping apps”, whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.

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