Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.
Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.
With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 5 actionable tips to increase the views, engagement, shares of your Facebook videos.
1. Create square videos
Earlier this year, we spent $1,500 to find out what makes videos successful on social media.
We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. And we aren’t the only one to see these results.
Here’re a couple possible reasons:
More than 92% of Facebook users use Facebook on their mobile every day.Video consumption on mobile has increased 233% since 2013, and more than half of video views take place on mobile.Square videos take up 78% more real estate in the News Feed on mobile than on desktop.
With more and more people viewing videos on mobile, it’ll be great to experiment with square videos to see if they improve your video performance.
2. Catch people’s attention within the first 3 seconds
Facebook videos auto-play in order to captivate users’ attention and convince them to watch more.
As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound.
3. Add captions to your videos
85% of Facebook videos are watched without sound.
Even though Facebook now auto-plays videos on the mobile News Feed with sound, it’s unclear how many people watch videos with the sound on. Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode.
My hunch is that most Facebook users still watch videos without sound.
If a viewer can’t understand your video without the sound, you would likely lose that viewer and the opportunity to convey your message to her.
4. Suggest viewers tap for sound
Another neat way to work around the silent auto-played Facebook videos is to suggest viewers tap for sound with a pop-up.
5. Focus on one key point
If you want to make a shareable video, focus on one easy-to-understand point.
Can we summarize what this video is all about in one sentence that is easily understood and also compelling in a way that people will want to share?
The point is if you can’t summarize it in one sentence, then it’s going to take someone longer to explain it when they’re trying to share it.
Comment and add what works for you…
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