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Archive | August, 2017

Are You Denying Your Readers the Netflix Experience They Crave?

Pssst… I know you’ve probably never done this, but I have. I’ve sat down and binge watched a whole bunch of episodes from one series on Netflix, and yes, I enjoyed it.

Are You Denying Your Readers the Netflix Experience They Crave?

There, now that I have my confession out the way, I have to tell you what I’ve been thinking about lately.

Why is it that we binge watch shows on Netflix, but we dole out content to our readers like it’s bread crumbs? And scarce bread crumbs, at that?

Think about it – you want to learn something new. Maybe you want to learn everything you can about video marketing.

So you start looking, and you find a great article on a website about this exact thing. The site even offers to send you an entire email course on video marketing and you sign up.

Problem is, you want the rest of the course NOW. So you keep searching, and you land on other sites and read other articles and watch other videos.

And you forget all about that first site you were at.

A day later you get an email – installment #1 of your course. But you already learned everything you needed the other day. You’ll look at it later…

Yeah. Right. You never do read those emails, do you?

I’ve done the same thing plenty of times. Yet I still parse out my content to readers as though they are doing absolutely nothing but sitting there, waiting for the latest installment…

When in fact they’ve probably forgotten all about me.

Or what about those product launches where they dole out one video every three days? “Watch this fantastic video to discover blah blah blah.” And you watch it, and you LOVE it, and you want to see the rest of the videos. Except they’re not online yet.

“The next video will be available in X days.” You don’t want to wait “X” days, you want to see it NOW.

And when it’s finally available, you’ve forgotten all about it. The ironic thing is, if they had all of the videos online when you were interested, you would have watched all of them right away. And if they were done well, you might have bought the product they promoted at the end of the last video, too.

But by the time the product is launched, you don’t even remember what they were talking about.

Been there, done that. Many times, too.

And then there’s the simple article on your website. You do one article about video marketing, one article about content marketing, one article about SEO, etc.

The reader finishes the article they’re interested in and looks for more on the same topic. There are no more. And so they leave.

Whoops.

Mind you, all three of these techniques worked great a few years ago. And I’m not saying they don’t work now. But I guarantee they are not working nearly as well as they used to.

And we can thank Netflix for that, and the internet, and the proliferation of ‘what you want, when you want it’ in just about every niche imaginable.

We are no longer content to wait. We want our information NOW, while we are hot about the topic. Not later.

And your readers and viewers are no different.

So what’s the solution?

We give our readers and viewers the opportunity to binge all they want.

You’ve got an article on your site about generating targeted traffic? Good. Now write 5 more, all on different aspects or techniques of traffic generation, and link them all together.

When someone finishes any one of those 6 articles, they find links at the bottom that takes them to any of the other 5 articles. They now have CHOICES on where to go next, and all of the choices are good ones because they are directly related to what they just chose to read.

They also find a link that takes them to your super-duper traffic generation product, too.

If your articles are good, they’ll keep clicking and reading. And if they are impressed enough, they will eventually click on that product link they keep seeing.

And you will make sales.

Your readers will be happy because they found everything they needed in one place.

You will be happy because they stay on your site longer, they’re more likely to subscribe to your newsletter, and you’re making sales.

What about those email courses – why not let the reader accelerate the process?

At the bottom of each email in the sequence, you can let them know that the next installment is coming tomorrow. Or, they want to see it now, simply ‘click here.’

In fact, if you want to use tracking for engagement analytics, you might accelerate the process for the reader. Did they engage with emails 1 and 2? Maybe it’s time to send them straight to email #5, and so forth.

The more engaged your reader is, the more options they should have to continue consuming your content.

As a marketer you have an excellent incentive to do this, which we’ve already hinted at.

When someone is hot on the trail of a particular topic, or looking to solve a particular problem, you don’t want to present them with your offer next week – you want to present it NOW. Because they’ve engaged with your content, they’re hot. They like you. They’re trusting you. They want MORE. So give it to them.

Let them know that as good as your content is, the REAL meat is in your product. And watch them bite. Go ahead… Give you’re readers the Netflix experience they really want!

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Cash Money Files can be an American record label founded by two brothers, Bryan “Birdman” Williams and Ronald “Slim” Williams. The label is written by Republic Records, that used to be General Republic. The label itself has been home to a roster of dominant hip hop painters including Drake, Lil Wayne and Nicki Minaj, which includes led Cash Money to being referred to as one of the very most iconic and successful record brands in hip-hop record. Cash Money is believed to be worthwhile $300 million USD.
Artists agreed upon to Cash Money Files (Lil Wayne, Drake and Nicki Minaj) have achieved a merged 12 number 1 albums on the Billboard 200 graph and 3 number 1 singles on the Billboard Hot 100 graph (Lil Wayne’s “Lollipop”, Jay Sean’s “Down” and Drake’s “One Party”).

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John R. Cash (created J. R. Cash; Feb 26, 1932 – Sept 12, 2003) was an American singer-songwriter, guitarist, professional, and author. He’s greatly considered one of the very most influential popular music artists of the 20th hundred years and it is one of the best-selling artists ever, having sold more than 90 million details worldwide. Although mostly kept in mind as a country music icon, his genre-spanning tunes and audio embraced stone, rockabilly, blues, folk, and gospel. This crossover charm received Cash the uncommon honor of multiple inductions in the united states Music, Stone, and Gospel Music Halls of Popularity.
Cash was known for his profound, calm bass-baritone tone, the distinctive audio of his Tennessee 3 backing strap, which is seen as a train-sound electric guitar rhythms; a rebelliousness in conjunction with an extremely somber and humble demeanor, free jail concerts, and a brand, all-black stage closet, which received him the nickname “THE PERSON in Dark colored.” He typically started out his concerts simply by adding himself, “Hello, I’m Johnny Cash,” accompanied by his personal “Folsom Jail Blues”.
A lot of Cash’s music comprised styles of sorrow, moral tribulation, and redemption, especially in the last mentioned levels of his job. His signature tracks include “I Walk the Line”, “Folsom Jail Blues”, “Ring of Fire”, “Get Rhythm”, and “Man in Black”. He also registered humorous amounts like “One Part at the same time” and “A Youngster Named Sue”; a duet along with his future partner, June Carter, called “Jackson” (accompanied by many further duets after their relationship); and railroad melodies including “Hey, Porter”, “Orange Blossom Special” and “Rock Island Line”. Over the last level of his profession, Cash covered sounds by several overdue 20th-century rock designers, notably “Hurt” by Nine Inches Nails and “Personal Jesus” by Depeche Mode.

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