Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page.
A live video can take some time to prepare, especially if you’re a big brand. So how can you maximize the value of your Facebook Live recording? I’ll show you some of my favorite ways.
1. Download Your Video
When your Facebook Live recording has finished, the first thing you will want to do is download the video from your page. This will enable you to replay it, analyze how it went, or save it for uploading elsewhere.
Here’s how you do it:
Log into your Facebook page and click on “Publishing Tools” along the top.
facebook live recording
In the left-hand column, click on “Videos” to see a list of your page’s posted videos.
Choose SD or HD (HD is better if you plan to use the video elsewhere).
Find your video and download it.
TIP: If you’re making a lot of Facebook Live videos, you might want to check out Savefrom.net. This is a super easy site which allows you to download your Facebook Live videos instantly just by entering the video URL. There is even a Google Chrome extension if you want to get really slick.
2. Make a YouTube or Vimeo Playlist
In Step #1, we downloaded an HD version of our video to desktop which means we can now upload it to other platforms, like YouTube or Vimeo. This enables you to reach a wider audience, create a permanent playlist and refer to it anytime you like.
Your Facebook Live Videos could become a series – eg: Live Mondays as shown below. Alternatively, if you are a beauty brand for example, you could address a different product or skin problem each week and turn it into a series. This gives your subscribers a useful series to watch, especially if you are addressing evergreen issues as opposed to this week’s celebrity news.
repurposing Facebook Live recordings
TIP: When you upload a video to YouTube you have a native editing toolbox at your disposal. This means you can actually polish the video before you upload it. Trim it down, include annotations, add effects, create subtitles, add a logo, write a description and select tags to make it more searchable.
3. Promote Your Facebook Live Recording
facebook live 3
Just because the video isn’t live anymore, doesn’t mean the party’s over for marketers! Whilst fans will no longer receive live reactions from you, they can still watch the recording, comment and interact with you. While it’s not yet possible to promote your video while it’s running, it’s totally possible to promote it afterwards.
If you are going to run Facebook ad featuring your Live recording, then you should be sure about your ad objectives. Do you want more page fans, more views or more traffic to your site? This is also an excellent opportunity for you to entice non-fans or friends of fans into your page so select this as a target option.
TIP: If you choose to promote your Live video, then it’s important to keep monitoring the comments. Your fans will still be asking questions and shouldn’t feel like they’ve been left out in the cold.