Don’t count Twitter out.
In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition.
Whether you use Twitter for publishing, monitoring, or customer service, you need to measure your efforts. Luckily, there are a variety of Twitter analytics tools to help do this.
Which are the best Twitter analytics tools with which to get started? Here’s a handy list!
The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.
As soon as you log in to Twitter analytics, you’re presented with 28-day summary of your Twitter account along with a summary of each of the previous months. Make sure to select the right date period for which you’re pulling data! get cash now
The monthly summary is a great way to get a quick overview of your Twitter performance for each month. On the left, you’ll see your tweet highlights, which includes:
Top tweet: The tweet that received the highest number of impressions
Top mention: The tweet that mentioned your @handle and received the highest number of impressions (This can include other people’s tweets)
Top follower: The account with the highest follower count that followed you in the month
Top media tweet: The tweet with photo or video that received the highest number of impressions
Top card tweet: The tweet with a Twitter Card that received the highest number of impressions (This can include other people’s tweets)
On the right, you’ll see a few key stats of your Twitter account for the month. These numbers are great for reporting purposes — to show your monthly performance and determine month-over-month growth.
Best of all? Twitter’s analytics are totally free! get cash now
If you’re running a hashtag-based campaign on Twitter, Keyhole is a great Twitter analytics tool for assessing hashtag data.
Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated.
Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach. get cash now